Open minded to the world

Before telling you more about us…

You can look at some of the statistics for us and our company. For more than 10 years, we have been building the future together with our clients and partners.

0%

Positive Feedback

0

Renovated Cars

1

Оver A Decade Of Professionalism

0

Happy Customers

The Beginning

We stared 13 years ago as two brothers doctors full of love with cars. At the dawn of our creation, we opened a leather salon restoration center. As doctors, we pay attention to detail, quality, and problem solving. In our case, the problem was how to restore the leather finish permanently. At the beginning, we started with foreign products, and we were shocked and disappointed by the results achieved with them. The salons we had restored didn’t last long, but the people had paid and they wanted quality. As doctors, we couldn’t afford it. This is why we decided to create our own formula. Of course, the beginning was very difficult because we couldn’t achieve the results we have today. The perfectionism in our products, the strong protective layers, the quality cleaning agents penetrating in depth, the methodology for forming the exact color, the water-based products, as well as the overall finishing system—all this took us a lot of time, efforts, and huge financial resources in constant testing, chemical changes, and improvements. We have researched many types of products to find out what isn’t good in them, what interferes with color, what interferes with durability, what doesn’t clean well, and of course all this has already been removed.

We started selling our products, and only when our customers restored their cars themselves and we gained over 5,000 positive reviews did we become convinced that we had made the recovery process accessible to the average person. Only after that did we dared to start looking for our first distributors. The first companies that had become our distributors shared their fascination with the quality of the products, how easy it is to operate with them, as well as the strength and reliability they provide. Later, their customers began to give them feedback on how many tens of thousands of kilometers they have traveled and still their wheels and seats look like new, how soft the leather becomes, and how high the experience is in the restored leather interior. Now this presentation is with you, and we sincerely hope that you will soon become part of our family and that soon you will be the ones who will give a great experience to your customers using high-quality products. We hope together to eliminate our competitors and gain market share, offering the highest quality at a reasonable price. If you have a service, then very soon you will be able to give the best service on the market. You will have the confidence that when you restore a steering wheel or salon, it will have a long life and even longer if the customer does maintenance procedures using our products for leather maintenance.

We created our first service… of course in a garage located in our favorite and beautiful city of Plovdiv, on the small, crowded street Bratya Miladinovi 13. Like any beginning, we were very excited, full of great hopes and dreams. Very soon we realized that on the way to hopes and dreams we would have to go through many difficulties, but we were ready to face them.

We worked all day long, even on weekends, but it was very difficult to get adequate results. The love and passion for what we do gave us the strength to continue.

One Year Later

In the new 2009, we were already thinking about how to grow our business. We knew that the bigger the service, the bigger the responsibilities. Expectations were rising. We were already thinking about employees to help us grow. And so in May 2009 we moved our service. Our new place was nothing special—a hall of about 200 square meters made entirely of sheet metal. During the winter the temperature dropped around 2-3 °C; during the summer it became 40+ degrees, but despite everything we continued to strive to offer the highest quality of services. We had already developed our service activity to such a level that people from all over the country were coming to us. This lasted for several years…

Something Special Happened

In the next few years we gained a lot of experience, we saw lots of major shortcomings in the systems we worked with (we tried dozens of renovation systems known on the world market), and of course we accumulated some capital.

Then we decided that perhaps the best thing we could offer to our customers is to create our own line of products, united under a brand focused on the customer and his needs. We had contacts with partners, we tested lots of product interactions, and we had great chemical consultants who developed incredibly durable finishes, flexible pigment masses, and fine adhesives. It seemed like we were ready and nothing could stop us anymore. We founded the brand Avtorenovacia TM and launched our first products on the market in Bulgaria.

Four years later

Four years later, we already had a recognizable brand in Bulgaria; other companies competing with ours had already appeared, which strongly motivated us to continue to develop as persistently and innovatively as possible. For these 4 years, we learned how to create and develop products in the premium segment, looking for the highest quality without necessarily thinking about the lowest price. In 2016, we launched our first line of leather cosmetics. In an incredibly short time, we managed to establish our products as a first choice for a lot of companies and customers. People came to us looking for our products, not because they were the cheapest, but because they knew they would solve their problem. Years later, we are incredibly happy that our old customers continue to rely on us. This gives us the feeling that we are really on the right track.

The new course

The day came when we realized that in order to reach more and more people, we needed to make the service easy and accessible to everyone. Due to our highly developed relationship with our customers, they more and more wanted to make their own renovations, meanwhile our time was getting shorter and shorter. All this led to an important decision for us: we will move entirely to commercial activity without offering services. We will direct the clients who wanted a service to partners.

Now that we had time to develop, we decided it was time to get on the big stage – the first country was Romania – close to Bulgaria, relatively easy logistics. As if it were a good option to start our international activity.

From the beginning of 2020… our products could easily be found in the United States and Canada.

Then followed… Greece, United Kingdom

In 2022, after ten years of operating exclusively online, we took a major step forward by bringing our products into physical stores in Bulgaria and Cyprus. As a Bulgarian company, this was a proud moment for us—seeing our automotive care and maintenance products reach customers directly, both at home and in new international markets. This expansion allowed us to connect more closely with our customers and solidify our presence in the automotive industry.

Even with this important milestone, our focus remains unchanged—to offer high-quality products that deliver reliable, long-lasting results. 2022 was a pivotal year, as we laid the foundation for our physical presence and opened up new growth opportunities. We’re excited to continue this journey, providing our customers with innovative, top-tier solutions for their vehicles. The best is yet to come.

In 2023, we made significant strides by successfully entering physical stores in two key markets—Greece and the United Kingdom. This expansion allows us to bring our automotive care and maintenance products to even more customers. We take pride in the fact that our innovation and quality are now reaching vehicles in these new markets. This is just the beginning of our global journey, moving us closer to becoming the go-to choice for car enthusiasts worldwide.

But our journey doesn’t end here. With every new country, we aim to deliver a seamless and reliable experience, ensuring that every vehicle gets the care it deserves. By maintaining high standards and constantly pushing for improvement, we’re committed to leaving a lasting mark on the automotive care industry. We’re excited to build stronger relationships with our customers, expand our presence, and continue delivering exceptional products for all car owners. The future is bright, and we’re ready to keep moving forward.